welcome
TO vera CRUZ INTERNATIONAL
VERA CRUZ IS THE BRIDGE BETWEEN BRAZIL AND EUROPE FOR BUSINESS AND INVESTMENT OPPORTUNITIES
Terra de Vera Cruz was the name given to the new territories the Portuguese discovered in 1500, while trying to find a new trade route to the far east, instead finding the territories we know today as Brazil. The Portuguese felt that this land was a bridge between their operations, just as Vera Cruz International serves as a bridge today for international companies doing business in Brazil and for Brazilian companies looking to expand into European markets.
Our management and consultancy services support the entire business planning and growth development process, which combined with our local market knowledge, contacts and experience help companies achieve their business goals.
Vera Cruz International uses many years of practical experience gained in the Brazilian and European markets to deliver practical solutions and business models focused on enhancing growth for clients, through the development of new strategies, via business process re-engineering, sometime including external investment and thereafter executing business growth.
We use our extensive cross industry experience in corporate and growth strategy development to plan and execute all stages of an assignment in an end-to-end approach.
SERVICES
STRATEGIC MAPPING
We work with our clients on the concrete steps required to achieve growth through a collaborative journey that builds understanding amongst the management team, creating a unity of vision and impetus for the change required.
INVESTMENT THESIS
Vera Cruz can help businesses develop an Investment Thesis based on the value-creation potential of acquiring and/or merging a business and overcome the multiple challenges facing organizations during the deal process.
NEW MARKET ENTRY
A new market often represents a profound change to the company’s processes and its organizational structure, affecting a wide spectrum of professionals, clients, customers and distribution partners.
BUSINESS PROCESS REDESIGN
Vera Cruz works with your organization to identify and prioritize critical inefficiencies, map new processes, and build an implementation plan based on new ways of working.
SUSTAINABILITY
Business strategists and corporate leaders face a unique era where the business landscape is being disrupted by radical digital transformation and new business models are overlapped with an important generational change in consumers and employees.
DIGITAL TRANSFORMATION
Every organization faces its unique challenges and the concept of “digital” has a different meaning for each business. At Vera Cruz we focus on understanding your unique transformation journey considering not just aspects of technology.
INNOVATION
Innovation is a core path to maintaining competitive advantage. It affords the opportunity to create the next disruptive alternative to address a market need, but it can become a challenging day-to-day struggle, particularly for organizations with a global scope.
VERA CRUZ MEANS GROWTH in:
AGRICULTURE AND FORESTRY
The global agribusiness is a hugely diverse sector, with variation driven by size, product and geography, however across the industry we see common challenges resulting from long production cycles, commodity pricing, and the influence of external factors.
The future of the global agribusiness impacts us all, from businesses and investors to consumers and our planet. In this hugely diverse sector, marked by changing demand cycles and high levels of unpredictability, companies across the agribusiness value chain have always had to innovate and adjust.
Variables such as geo-political events, international trade pricing volatility, disruptive biological solutions, natural emergencies, sustainability imperatives and technological advances have now made it more critical than ever for these businesses to incorporate strategy, sound planning and efficiency into their operations.
HEALTHCARE AND PHARMA/LIFE SCIENCES
The healthcare industry is notoriously complex and varies wildly from country to country, and for both animals and humans, however there are some challenges intrinsic to the sector which transcend products and geographies.
In every country healthcare is underpinned by a labyrinthine ecosystem; the landscape comprises a huge number of players, is tightly monitored by regulatory bodies, and demand is driven by decision-making split between individuals, doctors/veterinarians and payers (who can be the state and/or insurance companies).
Balancing cost and patient outcome has become the primary underlying healthcare objective: to serve as many patients as possible, with the highest quality care, at the lowest cost. Often these goals oppose, and careful trade-offs need to be made to remain competitive without compromising patient care.
RENEWABLES
Renewable energy holds the key to cutting global greenhouse gas emissions and meeting one of the biggest challenges facing humanity.
Around 90% of the renewable capacity required to hit net zero emission targets by 2050 is yet to be built, and global renewables installed capacity will need to grow ten-fold by 2050, and requires over $25 trillion in investment.
The breakneck pace of supply expansion in the photovoltaic (solar) and aeolic (wind) energy generation markets, the development of credible alternative energy storage systems and the promise of the green hydrogen sector has provided many challenges and risks which vary across markets and technologies.
LOGISTICS AND TRANSPORTATION
As consumers increasingly demand more customized and ethical services, logistics operators are under greater pressure than ever to transform their businesses in response.
In recent years, we have seen that efficiency requirements and complex consumer demands have put growing pressure on supply chains across industries.
Logistics operators not only face challenges in terms of their own businesses but also in terms of the critical role that they play for their partners. The importance of being operationally resilient and efficient is an emerging trend.
FINANCIAL TECHNOLOGY/FINANCIAL SERVICES SECTORS
We can advise our Financial Services clients on integrated planning, cost takeout strategies, operational improvements, risk management and technology transformation.
We can also help our clients to optimize profitability, enhance risk management, increase efficiency, and drive sustainable change developing operating models, methodologies, and processes to more effectively and efficiently manage a businesses planning, funding, liquidity and balance sheet management needs.
We have experience in financial performance management, capital management, funding and liquidity management, interest rate, liquidity and FX risk management, cost management, finance transformation, scenario-based financial planning and stress testing frameworks, industry benchmarking and gap analysis, as well as capabilities for governance, process, modelling and reporting.
At Vera Cruz we use our extensive cross industry experience in corporate and growth strategy development to plan and execute all stages of an assignment in an end-to-end approach.
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