innovation

Innovation is a core path to maintaining competitive advantage. It affords the opportunity to create the next disruptive alternative to address a market need, but it can become a challenging day-to-day struggle, particularly for organizations with a global scope.

At Vera Cruz we support clients to develop a bespoke strategy by following a simple and structured approach that enables:

  • In depth diagnosis of your current innovation reality and processes
  • Definition of the strategic intent for innovation and how that definition translates into an innovation model
  • Perspectives on best in class innovation organizations
  • Design of an innovation model with measurable targets, an end to end process, clear roles and responsibilities, robust information flows and clear governance to minimise roadblocks and maintain continuous improvement.

Several benefits can be reached by having a functional innovation model within the organization:

  • Impactful innovation: well-connected launches both in timing, but mainly addressing consumer needs and differentiation from competition.
  • Increased profitability: a Pricing and Smart Portfolio Management model to increase profitability driven by innovation.
  • Ability to react fast to trends and movements: empower the teams to quickly see, spot, learn, prototype and rollout products, services and features.
  • Reduced time to market: less time spent planning and executing innovation projects, enabling a fast response to market needs through efficient product launches.
  • Reduced timing waiting for approvals: develop a clear approval process to capture the right feedback without losing speed
  • Increased visibility and analytics: capture execution information and results in a structured way, to quickly identify and act on issues and opportunities
  • Increased clarity of roles and responsibilities: avoid misunderstandings between different areas of the business and optimize resource time
  • More effective leveraging of knowledge: centralize knowledge with a model built to inform future decisions
    Each organization has its own unique context, objectives and needs when it comes to innovation.
    We combine your knowledge of your business with Vera Cruz’s hands on experience in innovation to diagnose, design and implement an innovation model that is right for you.

Each organization has its own unique context, objectives and needs when it comes to innovation.

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