STRATEGIC MAPPING
Vera Cruz supports clients in defining their strategic path and vision for the future.
We work with our clients on the concrete steps required to achieve growth through a collaborative journey that builds understanding amongst the management team, creating a unity of vision and impetus for the change required.
Over an organization’s lifecycle it is common that the way business is performed can become costly, complicated or even a barrier to growth. Organizations must challenge their operations as they change in size, focus, market position and as technology evolves. Poor growth is often a consequence of lack of focus on the strategic journey.
Without a clear ambition for the future there is no clear mandate for management and a lack of consensus within the Executive about which strategic path to follow. This represents a considerable risk to companies as it causes confusion and conflict throughout the business.
Whilst ambition is important its translation into a clear and balanced plan is essential to guarantee that the company develops in the right direction. Otherwise potentially good strategic insights and ideas go to waste.
At Vera Cruz we address strategic planning in a pragmatic manner, facilitating decision-making, building consensus, and translating the ambition into feasible initiatives. After all, leadership must own the plan.
We help our clients bring together, evaluate, and prioritize multiple perspectives to assess paths available, results, and risk. We’ve learned that our value lies in establishing a comprehensive decision-making process involving co-creation with the leadership and translating this strategy into clear and actionable steps.
At Vera Cruz we address strategic planning in a pragmatic manner translating the ambition into feasible initiatives.