Healthcare And Pharma/life Sciences
The healthcare industry is notoriously complex and varies wildly from country to country, and for both animals and humans, however there are some challenges intrinsic to the sector which transcend products and geographies.
In every country healthcare is underpinned by a labyrinthine ecosystem; the landscape comprises a huge number of players, is tightly monitored by regulatory bodies, and demand is driven by decision-making split between individuals, doctors/veterinarians and payers (who can be the state and/or insurance companies).
Balancing cost and patient outcome has become the primary underlying healthcare objective: to serve as many patients as possible, with the highest quality care, at the lowest cost.
Often these goals oppose, and careful trade-offs need to be made to remain competitive without compromising patient care.
Brazil, with its burgeoning population and cultural focus on the importance of healthcare and healthy living, represents a huge opportunity for businesses seeking new markets for their healthcare products and service delivery.
Similarly the demands for improved, sustainable, animal husbandry is opening up a huge new animal health and welfare market, complete with its own set of challenges.
Due to the highly localized nature of healthcare and welfare industries, knowledge and best practices tend to be built within local operations. While other industries can build scale easily through global areas and shared services, centralized models are extremely challenging to implement effectively in healthcare. While there are clear savings to be made, it is critical to maintain the depth of knowledge necessary to navigate the market; top-down decisions could expose the business to non-compliance and team frustrations.
At Vera Cruz International we understand the need to start from a solid foundation of local knowledge and believe that knowing your business context, objectives, and market are critical to satisfying the specific needs and characteristics of the client.
We understand the need to start from a solid foundation of local knowledge and believe that knowing your business context, objectives, and market are critical to satisfying the specific needs and characteristics of the client.